A Ben & Jerry's Flavor Is Back From the Graveyard
How the ice cream company kills off and resurrects its flavors from the Flavor Graveyard
On a peaceful hillside in Burlington, Vermont lies a unique graveyard.
About 350,000 people a year visit the tiny graveyard to visit their dearly departed…ice cream flavors. When a Ben & Jerry’s flavor is sent to “that big waffle cone in the sky,” as the company calls it, the “dearly de-pinted” flavor gets a formal sendoff at the graveyard — complete with a stone grave marker.
Spokesperson for Ben & Jerry’s North America, Laura Peterson, says that at one time the markers were made of resin, “but they kept walking away,” so now they’re made of granite.
How does Ben & Jerry’s decide when to kill off a flavor of ice cream?
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