Starbucks has Implemented Major Changes
Custom chai and a new code of conduct are part of what's new for 2025
For years, Starbucks has been known to many as a home away from home — or an office away from the office. While the shop is known for its coffee, many people have also taken advantage of its free WiFi, open bathrooms, and cozy sofas — sometimes without even purchasing an item.
Most people pretty much know the rule of thumb is if you have to go to the bathroom when you’re out. The process is pretty simple — you buy a coffee or soda and then ask for the code or key to the bathroom. I remember one time I was running the San Diego Marathon and had to stop for a break in a coffee shop. I asked to use the bathroom, asked for them to ring up a banana, and finished the race.
When Starbucks first opened, the chain also had codes on the door and passwords for the WiFi. If I recall correctly, the NYC locations also posted a time limit for the sofas (maybe a reasonable 90 minutes). In a city filled with millions, it seemed like a reasonable request for a business.
Then, in 2018, Starbucks changed to an open (bathroom) door policy after two men were arrested at a Philadelphia Starbucks. The chain closed all its stores for one day for retraining and then implemented an open-door policy, effectively pledging to allow anyone access to its facilities whether or not they are a paying customer.
Now, Starbucks is implementing a new policy — essentially rolling back its 2018 statement. Starbucks just issued a storewide “Code of Conduct”
Starbucks spokesperson Jaci Anderson said in an interview with USA Today, “Implementing a Coffeehouse Code of Conduct is something most retailers already have... This means our cafes, patios, and restrooms are for customers and partners. By setting clear expectations for behavior and use of our spaces, we can create a better environment for everyone."
For now, customers can still use the bathroom and access WiFi even before they order something with the assumption that they will.
In an attempt to increase customer satisfaction and drive sales, Starbucks has recently implemented some positive changes following the naming of Brian Niccol as chairman.
It no longer charges for alternative milks like almond, coconut, and oat in company-owned stores (watch out for possible extra charges at airports, hotels, and store locations) and its matcha beverages are now customizable as to sweetness. The company is also discontinuing its much-disliked olio olive-oil-and-coffee drinks in an effort to streamline its menu.
It continues, thankfully, to offer free pup cups to its four-legged friends. Something my dogs are eternally grateful for.